PRIVACY POLICY

Last Updated: October 15, 2026

Royal Jewelers respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, shop with us, or sign up to receive text messages from us.

Information We Collect

We may collect the following types of information:

Contact information: Your name, phone number, email address, mailing address, and other information you voluntarily provide.
SMS marketing information: Your mobile number, messaging preferences, consent status, and records of your participation in our text messaging program

We may use your information to:

Process purchases, orders, exchanges, repairs, and custom jewelry requests.
Respond to inquiries and provide customer service.
Send order updates and other necessary transaction-related communications.
Send promotional text messages, special offers, new collection announcements, event invitations, and exclusive jewelry promotions when you have provided the required consent.
Administer customer rewards, promotions, events, and loyalty programs.
Improve our website, services, customer experience, and marketing efforts.
Maintain business records, prevent fraud, protect our business, and comply with legal obligations.

Text Message Marketing and SMS Privacy

When you voluntarily provide your mobile number and expressly consent to receive marketing text messages from Royal Jewelers, you agree to receive recurring promotional messages, which may include special offers, discounts, new arrivals, event announcements, and other jewelry-related updates.

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP to a message. For assistance, reply HELP or contact us using the information listed below.

Consent to receive marketing text messages is not a condition of purchasing any product or service.

We do not sell or share your mobile phone number, SMS opt-in data, or text messaging consent information with third parties or affiliates for their own marketing or promotional purposes. We may share this information with service providers that help us deliver text messages and operate our business, solely as necessary to provide those services and subject to appropriate restrictions.

How We Share Information

We may disclose information to the following categories of recipients when reasonably necessary:

Service providers: Companies that assist with website hosting, payment processing, order fulfillment, customer management, text messaging, and business operations.
Legal and regulatory authorities: When disclosure is required by law, legal process, or necessary to protect our rights, customers, or property.
Business transactions: In connection with a merger, sale, reorganization, or transfer of business assets, subject to applicable law.

We do not sell your personal information in exchange for money. We do not share SMS consent or mobile messaging data with third parties for their independent marketing purposes.

Cookies and Website Technologies

Our website may use cookies and similar technologies to support website functionality, understand visitor activity, remember preferences, and improve performance. The specific technologies used depend on the features and services enabled on our website.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Data Security and Retention

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business and transaction records, resolve disputes, and comply with legal obligations.

Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of certain personal information, or to exercise other privacy rights.You may also opt out of promotional text messages at any time by replying STOP. Opting out of marketing messages does not necessarily prevent us from sending essential communications relating to an existing purchase or service.

To make a privacy request, contact us using the details below.

Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms, or other services. Those third parties have their own privacy policies and practices. Royal Jewelers is not responsible for the privacy practices of third-party websites that we do not operate.

Children's Privacy

Our website and promotional messaging are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13 without legally required authorization. If you believe a child has provided us with personal information inappropriately, please contact us so we can review the matter.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, services, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.